Campaign Communication
Most of our campaign communication happens in our Client dashboard. Our clients can post messages and receive feedback from our team there. We aim to respond quickly or within 24 hours at the latest during business days.
Campaign Timelines
PR work takes time, most of our campaigns are 6-12 months or longer. Our clients must be patient and let the process play out as outlined in our timelines.
Client Participation
Our clients must take an active role in their campaign by providing new project milestones and supporting their publicist in their work. Respond quickly to media requests (within 24 hours) and allow your publicist to work on your campaign without too many distractions.
Short Notice or Late Deliveries
We ask that clients plan and start campaigns well ahead of scheduled announcements. On short notice, our team aims to help clients the best we can. However, the Client’s poor planning, last-minute requests, or delayed deliverables can not become our team member’s emergency.
Phone Calls
Our PR Clients may schedule calls with their publicists to discuss upcoming project milestones in advance. Campaign calls can be scheduled once bi-weekly and are limited to 30 minutes. This allows our publicists to focus on important campaign work, such as outreach and follow-ups.
Campaign Updates
We provide campaign updates on a weekly schedule. New placements will be posted in the client dashboard and your Coverage Book. For more extensive campaigns, we also offer monthly outreach metrics.
Media List
We understand your interest in closely tracking outreach. Our policy is to keep outbound pitch lists confidential to respect PR industry standards, but rest assured that we consistently target media outlets we believe will enhance the project’s visibility. We also keep our clients updated on confirmed placements, ensuring you’re informed of our progress.
Pitch Text Content
We welcome and value any pitch suggestions from our clients, which we aim to incorporate. However, we do not share final pitch texts, as these are customized for every outlet. This also helps streamline the pitching process, reducing the back-and-forth approval cycle that can lead to delays. Please know that our team is committed to ensuring all coverage accurately reflects your brand’s message, fostering positive public perception.
Professional Conduct
We expect professional conduct from our clients at all times. Our team members are seasoned professionals, they work hard and communicate professionally. We keep logs of client communication to ensure that our policies are followed.
Any occurrences of abusive conduct directed towards our team, such as personal attacks, threats, excessive messaging, or unprofessional language, may result in termination and further necessary actions. Our priority is always the well-being and safety of our team.
Placement Guarantees
Some of our PR Campaigns come with a placement guarantee per campaign. The guarantee is based on our track record of securing placements. However, we can not guarantee that a specific media outlet will cover your project.
Editorial Wait Times & Delivery
Editorial Wait Times & Delivery Media placements are subject to the discretion of third-party editors and publishers. Once secured, these placements are incorporated into editorial calendars, which are subject to potential changes or delays without prior notice.
Note: Please note that clients are required to furnish publicists with essential information within 48 hours of communication and refrain from declining or rejecting any placement opportunities for the guarantee to remain valid.
In the rare scenarios where the placement guarantee is not reached, additional time will be added free of charge until placements arrive.
Client Expectations
We see a fair amount of unrealistic expectations from clients. PR services are only part of the marketing mix required to build a brand. The biggest brands in the world started from scratch and built themselves up over the years and often decades. We encourage our clients to be realistic about their goals and timelines. We’re here to assist you on the journey to get you there.