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Press Release and Wire distribution Explained
Press Release and Wire distribution Explained

Frequently asked press release writing and distribution questions

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Written by AMW
Updated over a week ago

Q. What is a press release?
A: A press release is a news announcement that details the who, what, when, and why of an upcoming milestone. The format is different from editorial articles you might find in a magazine, blog, or newspaper. A press release is a way to summarize official announcements to the public and news media.

Q. Are the Press release distribution pickups considered media placement?
A: The pickups are wire placements on different news sites. They are, however, not the same as editorial articles that can be secured via one of our PR campaigns (editorial reviews, interviews, features, etc).

Q. What is the purpose of a press release?
A: Press releases are official announcements of a newsworthy event or milestone. It serves as a clear and concise way for the public to be aware of your news.

Q. How many images will be included with my release?
A: Your press release includes one image. The image should be square in either jpg or png. The image could be a headshot, professional cover art, or a logo.

Q. How are your press releases distributed?
A: The press releases are distributed via a national wire service. The distribution across the wire makes the press release available to a wide range of news outlets. A press release distribution increases your online footprint and will also frequently be included in Google news results.

Q. How can I find the press announcement?
A: We recommend searching (copy/paste) the exact press release title in Google, Bing and Yahoo to see some pickups from the announcement.

Q. Why do some of the new sites look like they are the same?
A: A National wire distribution can include local affiliates of news organizations that can appear similar. (for example, WAND is a local affiliate of Fox News)

Q. Where will my press release appear?
A: Your press release will appear on a wide array of websites including independent and local journals, local affiliates of major TV networks across the US. Press releases will sometimes show up in business or finance sections of national outlets.

Q. Why does the same press release appear across different news outlets?
A: A press release is an official statement issued to news media giving information on a particular matter. It's a static announcement that will appear the same across multiple outlets.

Q. Can there be any SEO benefits?
A: Many use press releases as part of their link-building strategy. We don't necessarily recommend it for this purpose alone.

Q. How is a press release different than PR campaign coverage?
A: A press release is an official fixed announcement written by us on your behalf. Editorial coverage from PR Campaigns however is secured by outreach to 3rd party journalists. They write the articles, reviews, interviews, or features. It may include facts from the press release; however, it’s written in a different form.

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