What do you mean by “major media outlets?”
Major media outlets are highly sought-after publications that have significant influence and reach in their respective industries. Examples include Billboard, Forbes, Entrepreneur, The Fader, LA Weekly, Vogue, Time, and similar well-known platforms. These outlets are known for their credibility and authority, making them ideal for boosting brand visibility and establishing a stronger industry presence.
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​What are the benefits of being featured in major media outlets?
Securing coverage in major outlets can greatly boost brand awareness, credibility, and visibility. These publications are known for their authority and reach, making them valuable for increasing industry recognition and building trust with your audience.
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​What is the difference between major media outlets and non-major publications?
Non-major publications typically have shorter lead times and are more accessible for newer brands or projects. They still offer value by increasing visibility and providing opportunities for placements, while major media outlets are more selective and take longer to secure.
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​Can starter campaigns like Music Boost and Personal Brand Boost target major media outlets?
No, targeting high-end publications is not realistic with starter campaigns. From our extensive experience, reaching major outlets typically requires a long-term strategy and we work with clients on a yearly basis. These publications are highly selective and often have long lead times—about three months or more—if they even consider the project.
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​What type of campaign should I choose if I want to target major media outlets, and how much does it cost?
Our PR Plus and PR Premium campaigns are designed to target major media outlets. Not everyone will qualify due to lack of foundational media exposure, budget or timeline constraints. We welcome prospect to apply via their representative.
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​Can I choose which major publications I want to be featured in?
No real PR agency can guarantee placement in specific major outlets, as the final decision rests with the editorial teams. However, with our extensive media network and experience, we work diligently to secure impactful placements aligned with your goals. We provide a guaranteed number of placements overall during the campaign, though the specific outlets will depend on editorial discretion.
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​If I choose the PR Plus or PR Premium campaign, when can I expect to be featured in major media outlets?
There is no set timeline, as major outlets operate on their own editorial schedules, and that’s only if they accept the project. This is why we require a minimum of 6 months to give ample time for pitching and potential feature placements.
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​Why does it take so long to secure a feature in major media outlets?
Major outlets often have lengthy editorial processes and plan their content months in advance. Additionally, they prioritize stories that align with their specific focus and audience, making it competitive to secure a spot. Patience and consistency are key to gaining major media exposure.
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​What kind of results can I expect from PR campaigns targeting major outlets?
While we can’t guarantee specific outlets, successful campaigns often result in features that build credibility, increase brand exposure, and possibly open up future opportunities (e.g. collaborations, partnerships, or further media coverage).
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​I am a new brand. Can you secure features in Billboard, Vogue, or similar publications?
For new brands, artists, or businesses, it’s important to first establish a solid foundation. Major outlets rarely consider brands with little to no established presence.
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We recommend starting with smaller campaigns, like Music Boost or Personal Brand Boost, to build your profile. Once your brand reaches a certain level of recognition, we can discuss transitioning to full-service campaigns like PR Plus or PR Premium.